Big Red Button Entertainment Completes Initial Stage of Growth

Posted by peter on May 9, 2009 with 0 Comments

Production Company Has Ramped Up Distributed Development Platform and Arranged Project Financing for AAA Original Titles in Advance of Publisher Discussions

Big Red Button Entertainment, today announced that the company has spent the last year cultivating its original IP portfolio, building its core team and distributed development platform, and setting up project financing and key strategic partnerships so it can bring a complete production package to entertainment companies or publishers. This new style production company, founded by industry veterans from AAA development studios Naughty Dog, Electronic Arts and Sony Imageworks, is the first in a new wave of companies mixing alternative funding and strategic partnerships to reduce risk from the production process.

“We have created a company to foster original AAA-caliber game concepts and designs – which the media industry tends to view as the riskiest type of property you can create – and we’ve combined this with a financing and production model that removes the risk for traditional publishers,” said Bob Rafei, CEO and co-founder of Big Red Button Entertainment. “With our carefully-managed distributed development approach, and a veteran team averaging 12 years experience shipping multi-million selling titles, we strongly believe we have a company that offers everything needed to produce games that are not just mass-market, but also become part of our popular culture.”

Big Red Button also announced that it is working with a number of top tier strategic partners as part of its production package. Seahorn Capital, an executive production and management consulting firm specialized in innovative financing solutions and business models, has assisted the founding team with building this unique platform and arranging project financing that will kick in once a distributor is signed.

The company previously announced a unique licensing partnership with Emergent Game Technologies to use and have access to technical resources to exploit their state-of-the-art Lightspeed development framework.

Big Red Button has partnered with leading co-production content specialists, Streamline Studios, and has signed up coding specialists Wholesale Algorithms, to complement the core team in crafting a highly efficient production pipeline and rapid prototyping environment.

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