Job Description

Integrated Media Planner/Buyer or Senior Integrated Media Planner/Buyer

About the Role

This role plays a crucial role in driving successful media campaigns across a diverse client portfolio. This individual will lead and execute data-driven media strategies, ensuring campaigns deliver measurable results. The ideal candidate is a passionate and results-oriented media professional with a strong understanding of the evolving media landscape and a proven track record of success in both media planning and buying.

Key Responsibilities

Develop & Execute Media Strategies:

• Lead the development and execution of integrated media plans across various channels (digital, social, search, OOH, TV, radio, etc.) aligned with client objectives and budgets.
• Conduct in-depth media research and analysis to identify target audiences, competitive landscapes, and optimal media mix.
• Translate insights into actionable media recommendations, supported by data and sound strategic rationale.

Campaign Management & Optimization

• Oversee the day-to-day management of media campaigns, including budget allocation, pacing, and performance tracking.
• Work closely with media partners to understand media performance and optimize strategies in alignment with client goals and objectives. 
• Monitor campaign performance closely, identify areas for optimization, and implement necessary adjustments to maximize ROI.
• Proactively analyze campaign data, generate insightful reports, and present key findings to clients and internal stakeholders.

Client Relationships & Communication:

• Build and maintain strong client relationships through proactive communication, regular updates, and exceptional client service.
• Effectively communicate complex media concepts and data-driven insights to clients in a clear and concise manner.
• Present campaign proposals, performance reports, and strategic recommendations with confidence and professionalism.

Data, Reporting, and Analytics:

• Analyze campaign performance data across all channels to identify key trends, insights, and areas for improvement.
• Utilize data visualization tools to effectively communicate campaign performance and insights to clients and internal stakeholders.
• Conduct post-campaign analysis to evaluate campaign effectiveness and identify key learnings for future campaigns.

Teamwork & Collaboration:

• Collaborate effectively with cross-functional teams (account, creative, analytics) to ensure seamless campaign execution and achieve shared goals.
• Mentor and guide junior team members on media planning, campaign execution, and best practices. Identify opportunities for growth and development. 

Stay Ahead of the Curve:

• Stay abreast of the latest industry trends, technologies, and best practices in media planning and execution. Developing internal and external POVs regularly.
• Explore and evaluate new media opportunities and emerging technologies to enhance campaign effectiveness.

Basic Requirements

• Strong understanding of all media channels, with a significant emphasis on digital media (e.g., Google Ads, Programmatic, Paid Social). Retail Media experience is a significant plus.
• Solid understanding of media planning principles, including media math and key digital marketing metrics (ROAS, CTR, CPM, R/F, etc.).
• Strong analytical skills with the ability to translate data into actionable insights and reports.
• Excellent communication and presentation skills with the ability to effectively convey complex information to clients and internal teams.
• Exceptional organizational and time-management skills with the ability to prioritize and manage multiple projects simultaneously.
• Ability to work effectively under tight deadlines and adapt to changing priorities.
• Familiarity with Google Workspace (G Suite) and project management tools

Experience

• 4+ years of experience managing media campaigns, agency experience is strongly preferred
• Bachelor’s degree, preferably in Journalism, Advertising, Marketing or Business Administration
• Google Analytics and Ads certified a plus
• Advanced Microsoft Excel & Powerpoint skill level
• Working knowledge of media tools such as: Kantar/MRI, Telmar, Vivvix, Advantage, etc. 

Personal Traits

• Passionate & Driven
• Collaborative
• Results-Oriented
• Detail-Oriented
• Proactive
• Curious
• Accountable

Who We Are

Eat. Drink. Play.

Sasquatch Agency is a leading Portland marketing firm specializing in Food, Beverage, and Outdoor Industries. Founded in 1995, Sasquatch works with leading local, regional, national, and international brands in the EAT, DRINK, and PLAY segments. Current clients include Reser’s Fine Foods, Widmer Brothers Brewing, Mystery Ranch, Pears USA, Ventura Foods, Salomon Worldwide, GSI Outdoors, Petwise, Tailwind Sports Nutrition and many others.

We are a creative, fast-paced business where all employees from the most senior to the most junior wear multiple hats and are willing to pitch in and engage in tasks outside their primary job functions. Chosen candidate must feel comfortable working in such an environment.

What We Offer

Sasquatch offers an inclusive benefits package including, but not limited to:

• Competitive salary
• Health / Vision / Dental / Short-term Disability / Long-term Disability
• Matched 401K retirement program
• Generous PTO plan
• Opportunities for additional training and development
• Flexible remote/office work options
• Fun and fast-paced work environment

Job Tags

Similar Jobs