Job Description

Job Description

Job Description

Our boutique agency focuses on healthcare, providing inbound marketing services and integrated communications to independent physician practices.

We’re looking for the right person to join our unique team. Our team is highly focused, team-oriented, and hard-working. 

Here’s the truth about working with us: at the end of the day, we provide exceptional marketing and communication services for our clients and we try to have as much fun as we can while doing it. We are flexible, nimble and dedicated to the service we provide.

Our ideal candidate will:

• Manage SEM (Google Ads, Bing, YouTube, display, etc.), retargeting, social network marketing and advertising campaigns, email marketing/automation campaigns, Google Analytics, and various other tasks as needed for clients.

• Plan, perform, and analyze digital campaigns and A/B tests across all segments of the digital funnel.

• Have a sense of urgency and be able to pivot based on demand (so, you should be ready to walk in the door thinking you’ve got your day mapped out only to find that the sky is falling and we need to pivot onto something else).

• Analyze metrics and produce campaign effectiveness reports.

• Research new opportunities to grow traffic and increase conversions.

• Stay on top of industry standards, new media programs/opportunities and advise on new ways to reach targets.

• Develop and manage keyword strategies, research and implementation.

• Optimize and create keyword targets, ads, and landing pages.

• Develop, manage, and optimize retargeting efforts.

• Work with other team members to ensure paid acquisition strategy complements and amplifies all marketing initiatives.

EXPERIENCE:

2+ years of experience in each of the following is desired:

• Search (Adwords, Bing)

• Google Tag Manager

• Google Analytics

• Retargeting (Google, Facebook, etc)

• Researching Keywords (SEMRush, SpyFu, SimilarWeb, Moz)

• Social Advertising (Facebook, Twitter, LinkedIn, Pinterest and whatever else pops up)

• Running A/B, multivariate tests (Optimizely, Google)

• Designing Lead Generation Funnels (Leadpages, Unbounce, OptinMonster)

• Copywriting

• Optimizing and Creating Landing Pages

• Active Campaign email automation

• Strong verbal and written communication, relationship and presentation skills

• Ability to learn new industries quickly to apply the most effective marketing initiatives to achieve client goals

• Solid Understanding of Search Engine ranking factors, algorithms and principles

• Skilled in managing and planning of digital campaign budgets

• Fully remote position

Insight Marketing Group is a dynamic and rapidly growing company dedicated to helping businesses thrive in the digital age. Our mission is to empower our clients to achieve their full potential through innovative marketing solutions. With a focus on delivering exceptional results, we are committed to building strong partnerships with our clients and fostering a collaborative work environment.

Company Description

Insight Marketing Group is a dynamic and rapidly growing company dedicated to helping businesses thrive in the digital age. Our mission is to empower our clients to achieve their full potential through innovative marketing solutions. With a focus on delivering exceptional results, we are committed to building strong partnerships with our clients and fostering a collaborative work environment.

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